Want to Succeed in the World of Video? Here’s a Niche…
Video producers are everywhere.
What was once an exclusive turf driven by hardware, capital and corporate clients is now open to anyone with a camcorder and a computer.
I’ve produced video for 35 years, and I know that the “miniaturization” trend that has lowered the price of admission can be bring both boon and boondoggle. That new video kid on the block may be a joker or a gem.
So, what if you’ve got the spark, the gear, and you want in to the business?
The gear is easy, the entry may not be.
The worlds is overloaded with companies producing video for the corporate world, and documentarians hoping to get their latest idea onto Discovery or HBO.
Both fields are too crowded, with too much price erosion and not enough opportunity.
What the aspiring video producer needs is a niche.
Wedding videos are a niche, but that is a very crowded field.
Okay, what about a niche within a niche? I’ve got one:
Tribute Videos.
What are tribute videos?
Tribute videos are documentary-style personal stories about an individual and his or her life, produced for family, company, or organization use. Trbute videos mix historical media (slides, photos, documents, film, video) and sometimes new media (video interviews) to document the impact an individual has had on his or her family, coworkers, or cause.
They are often a personal life history; sometimes they chronicle a professional life.
Why is this a rewarding niche?
Let’s define reward: There are two kinds in the video business: emotional, and monetary.
Tribute videos are full of emotional rewards. First of all, there is the reward from the audience. They applaud, cry, laugh, cheer, and thank you profusely. You often also get to know a person’s life story better than most anyone else, and the life lessons learned are also invaluable.
The other reward is monetary. As a high-niche producer, you are more apt to be able to control your financial destiny. Corporations pay for what they can’t get easily, and individuals or families will pay for a high end producer they see as a guru. Being a generic “we do anything” producer is the enemy of a decent income stream these days.
Tribute videos are work: about 100 times more work than a talking head training video or a YouTube stupid human trick. But the financial and emotional rewards are commensurate, if you know your stuff.
Tribute Videos are the perfect production and storytelling playground. To succeed, they need plenty of audio and video production prowess, but they need storytelling chops as well.
Which is why the field is still wide open. The training hasn’t been there… and some people just don’t like to work!
Which is a shame, because for me, with years of training, product, meeting, fundraising and other business video work behind me, the Tribute video remains the one niche that always satisfies and always rewards.
That’s why I’ve written a new book: Tribute Videos for Love and Money. The love is the admiration of your family, friends and coworkers. The Money… is the money you can make when you dive into this satisfying career.
But before you make it a career, you’ve got to see how you like it. My book covers the methods of making great tributes, and tells personal takes of my successes and failures.
I hope you’ll give it a try. At least visit the sight, and sign up for the free email lessons.
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What’s So Bad About Slide Shows?
Slide Shows. Slide Talks. Slide-Sound Shows.
These phrases strike fear into the hip and trendy.
And why not? Say “slide show” and your brain is filled with Dad’s vacation slides or a grade school filmstrip on how to brush your teeth. Or maybe you envision an old audio-visual presentation you saw when you were a summer intern: “Improving Tolerances in the 303B Die Cut Assembly.”
But some of us know better.
The H.264 Era is Here (and that’s a good thing for old videotapes)
Black Magic Design unveiled a pair of products designed to take composite or s-video from tape decks, camcorders, and anything else tyhat provides standard definition video and convert the signal in real time to H.264, a high quality compression form that is rapidly becoming the standard for iPod, AppleTV, iPhone, YouTube, and video podcasts. A company called Elgato has had a similar device available for the MAC for some time.
Neat Tricks: Time Elapse Video
I discovered a neat program called iStopmotion from Boinx for the Mac.
It specializes in stop-frame animation– claymation type stuff. But it also does time-elapsed videography as well. Set up a camera, and it will record stills to your hard drive automatically at whatever interval you set.
VideoStory Secrets Intro: A Bit of Background
This is a Vlog explaining the purpose of VideoStory Secrets.
We’re Back, and Just in Time
This blog– VideoStory Secrets– is intended to be a free repository of tutorials, lessons, samples, explanations, and other information regarding the art of “Video Storytelling.” We’re back, just in time for the release of our book.