Well here, courtesy of the Viral Video Film School on CurrentTV, is a look at demo reels that will get you absolutely nowhere.

What better time to start a business?

Here’s why:

1. No one else is doing it. This gives you a leg up on more conservative people who won;t start their business until the economy is good. Even if you don’t get much business at first, you win the market niche competition.
2. You’ve got nothing to lose. You can be competitive because your overhead is low.
3. You’re a good PR story. Newspapers love to run good news in a recession. Most of the time they’re writing about businesses closing, not opening.
4. Excellence shouts out to your potential customers since everyone else is cutting back, or reducing their quality.
5. Freelance help will be cheaper, so if you get a job your profit will be higher.
6. A lease will be more competitive for your new office. Free rent, lower monthly fees. That can really add up over the years.
7. If you need equipment, there will be a lot of used stuff flooding the market. It’s amazing what some gear is going for on ebay and on Craig’s List right now.
8. You’ve got nowhere to go but up.
9. Established players have nowhere to go but down.
10. People may have more time to hear your pitch.

There’s many reasons to go against the grain, to fight the status quo, and to take a risk in a seemingly down time. The good news, every small gain is a triumph, and will only set the table for future, bigger victories.

Good Luck.