“Edit Like a Pro”– the Software Package Promise

I just got a sales email from a software company telling me that if I bought their video editing software, I would be “editing like a pro.”

Well, that’s great. Because I figure, I’ve been doing this video thing for about 30 years now, and at this point, I hope I am a pro, so that I don’t need to edit “like” one.

The problem with “editing like a pro” is that you are– courtesy of some software tricks– imitating a pro, not being one. You can only look like what a pro looked like last week; you can’ develop new ideas and techniques because you’ve been nowhere near the theory and underpinnings of what good audio-visual, slideshow or video storytelling technique is all about.

The heart of “Slideshow Secrets” is that there is a secret to making all of this second nature. And second nature comes from understanding what makes the heart tick, not what button makes the text shimmer or one picture cube-turn into the next one.

You’ve got to push the right buttons– on your audience, not your interface.

Take a listen to the short podcast abot the reasons for slide show secrets in the next entry.

Thanks.